Haley and Madison – Email Storytelling Mini-Course Download
Here’s What You Get:
Module 01
How To Find Stories Related to Your Offer (Even If Your Life is Boring AF)
You don’t need to write about what’s going on at work right now for your emails be relevant. We’ll teach you how to find fun-to-read stories that easily tie into your offer.
You’ll learn:
- A repeatable formula you can use for every storytelling email
- Where to mine for story ideas (whether you want to tell personal stories or not!)
- How to create connections between stories and your offers
Module 02
How To Transform Any Story Into a Page-Scroller
Even really good stories have the potential to be boring, depending on how you write them. In this lesson, you’ll learn the storytelling principles that will keep your readers gripped from start to finish.
- The #1 reason why some stories will always be irreparably boring
- How to build story anticipation to keep your audience hanging on every word
- The most common story pacing mistakes (and how to fix them!)
Module 03
Write a Storytelling Email With Us From Start To Finish
Follow along as we take an example of a bad “storytelling” email and rewrite it using all the storytelling principles we’ve covered in the course.
- The best way to avoid writing a story that falls flat
- How to make your emails valuable for your audience, so they come back for more
- How to connect a story to your offer in a natural, not-annoying way
Module 04
Let’s Edit An Example Email to Storytelling Perfection
Writing is 95% editing. The best writers are actually just phenomenal editors. So in this lesson, we’ll show you how we take an email from good to downright great.
- What you should ruthlessly cut out of your emails
- How to use formatting to make your emails more readable and exciting
- The rules of GIFs: how to choose them, when to use them, and when not to!
Module 05
How To Write Way Better Subject Lines
The average email open rate is around 20%. Meanwhile, our average email open rate is between 60 and 70%. So in this lesson, we’re giving you our best subject line tips.
You’ll learn:
- The research-backed subject line advice we almost always ignore (and why)
- How to test your subject lines for clickability (it’s easier than you think!)
- The words you should AVOID using…unless you wanna end up in the Spam folder!
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