The Psychology of Instant Influence (Emotional Hooks 101)
Why micro-copy matters more now than ever before
The “Thumb Stop” Principle: Why emotion—not logic—stops the scroll
The Emotional Hierarchy: Which emotions trigger immediate action
The 3-Second Rule: If they don’t feel something in 3 seconds, you’ve lost them
The 5 Core Emotional Hooks for micro-messages (with examples)
PLUS: Live breakdown of 5 real-world viral micro-messages and why they work
Week 02:
Instant Curiosity and Attention Hacking
Why curiosity is the secret weapon of text-based selling
The “Open Loop” Principle: How incomplete information hijacks the brain
Anatomy of a High-Impact Micro-Hook that demands attention
The Curiosity Magnet Blueprint (with plug-and-play templates)
5 proven curiosity-builders you can use for any product or service
BONUS: Advanced techniques for combining sensory language with curiosity
Week 03:
Conversational Persuasion (Turning Chats into Sales)
The Power of Conversational Micro-Copy: Why “Chat Flow” beats “Sales Script”
The Conversational Selling Map: A step-by-step guide to natural selling
The 5 Rules of Micro-Conversations that convert like crazy
Permission-based selling that never feels pushy
Real-world examples and templates you can swipe
AND: How to tell Micro-Stories inside chats to trigger buying emotions
Week 04:
Closing the Sale Without Feeling ‘Salesy’ (Micro-Closers)
The Myth of the Big Ask (and why most sales are lost at this stage)
The Ladder of Tiny Yeses: How micro-commitments lead to big sales
12 Micro-Closing Phrases That Work in any messaging platform
How to create genuine scarcity and urgency without pressure
The complete Micro-Conversation Flow (Hook → Engage → Sell)
PLUS: How to automate micro-selling using simple chatbots
Bonus #1
The Micro-Copy Swipe File ($297 Value)
This vault is your personal swipe file of pure gold – hundreds of battle-tested, plug-and-play micro-copy templates covering every stage of the conversation.
From irresistible opening hooks that stop the scroll cold, to curiosity-stoking starters that demand a reply, and proven closes that gently guide prospects to say “YES!”, you get the exact phrases and conversation maps that are working right now. Simply copy, paste, customize for your niche in seconds!
Bonus #2
100 Emotional Triggers Cheat Sheet ($197 Value)
Unlock the secret language of the human heart and mind with this powerful one-page cheat sheet. This isn’t just a list of words; it’s your key to instantly tapping into the core emotions that compel action – desire, curiosity, fear, urgency, belonging, and more.
Discover the precise triggers and phrases that resonate deeply within seconds, making your micro-messages utterly irresistible and bypassing logical objections to speak directly to your prospect’s deepest needs.
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